Conecta Fiction: Mexican Panel Debates Future of the Telenovela and the Impact of AI
variety.comAnna Marie de la Fuente Execs from Amazon Studios, TelevisaUnivision and Televisa debated on the current state of the telenovela and the impact AI will have on it in the not-so-distant future.
Among the multiple events at Conecta Fiction, the panel titled ‘Mexico: Broadcasters & Platforms’ saw Ángel Inzunza, development executive of original content at Amazon Studios in Mexico, Vanesa Rosas, VP of streaming partnerships and business operations at TelevisaUnivision, and Guillermo Quesada, script and content advisor for Televisa, debate on how the telenovela has been impacted by the advent of streamers.
Moderator Alejandro Palma of Mestizo Lab played devil’s advocate, asking probing questions to tease their views on the current television landscape in Mexico.
Pointing out that Televisa’s telenovelas continue to be number one worldwide in terms of content sales and that they have been adapted in 130 countries, Quesada, who is also a scriptwriter, said: “When streaming platforms arrived, there was talk that the soap opera was going to die, and people asked what would happen to us writers.” But contrary to the doomsayers and the impact of the pandemic, “telenovelas are more alive than ever and they represent a very important commercial business,” he asserted.
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