Coachella 2024: 88rising to spotlight Japanese talent with Futures set featuring Yoasobi, Awich, Atarashii Gakko! and more

nme.com:

88rising will return to Coachella over the next two Sundays with a new ‘Futures’ set that will shine a light on four Japanese artists – find out more in NME’s interview with 88rising founder and CEO Sean Miyashiro.First announced April 8, the line-up for 88rising Futures includes viral sensations and NME Cover artists Yoasobi, rapper Awich, J-pop boyband Number_i, and the label’s own boundary-breaking group, Atarashii Gakko!.

The set will also include appearances from Korean hip-hop legends Tiger JK and Yoonmirae, plus Chinese singer and dancer Xin Liu, 88rising’s newest signing.The programming reflects Miyashiro’s observations of widespread growth and appreciation of Japanese artists in today’s music landscape, he told NME, and 88rising’s efforts to celebrate and spotlight Japanese music “on what is the world’s most influential, prestigious music festival stage”.“There’s so much music coming out of Japan of all genres, and there’s so many people wanting to make music and be artists,” he said. “Yoasobi are one of the biggest artists in Japan right now, but their music is just one of a kind – same with Atarashii Gakko!. [But there’s also] great R&B, hip-hop, rock, city pop – it’s a really exciting time and I think it’s just the beginning.

I’m glad we’re able to provide a glimpse and a snapshot of what’s happening there.”Miyashiro affirmed that 88rising will be leaning into this potential global boom in Japanese music with investment and resources. “We’re going to be starting a very concentrated effort for Japanese music – that means staff, time and energy, resources, and really understanding and trying to develop [artists],” he explained.