EXCLUSIVE: Cinema marketing agency PaperAirplane Media has hit another milestone with 1 million digital assets downloaded from their proprietary platform The Hangar.
PaperAirplane via The Hanger which launched in October 2020, connects movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions.
Essentially exhibitors don’t have to go distributor-by-distributor in obtaining marketing materials when opening a theatrical release, they download from The Hanger.
The Hangar features assets for over 1,700 first run and reparatory titles, including releases from major studios, indie distributors, event cinema companies and marketplace partners like IMAX, RealD, Dolby, Barco and Cinity.
Read more on deadline.com
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