EXCLUSIVE: Christine Vachon offered her outlook on some of the industry’s most pressing issues at a keynote masterclass session this afternoon at the Karlovy Vary International Film Festival.
The session, moderated by Deadline’s Mike Fleming Jr, opened with a focus on Vachon’s career before blossoming into a wider discussion about the industry, including what Vachon believes exhibitors can be doing to encourage audiences to get back into cinemas. “It’s about creating environments that make the experience feel more like an event,” she said of the moviegoing experience. “I know in Europe this is old, but in America, the idea of eating a meal or having a drink in a movie theater is still relatively new, and creating an event where your seat is extraordinarily comfortable with actually decent projections.” Vachon, a native New Yorker, later joked: “I don’t know if in New York you are ever going to get rid of the subway rumbling.” The Killer Films producer was later asked if she’d ever thought of attaching herself to some of the movies that make a lot of money at the box office where “the cast are dressed in spandex and save the world” — a reference to superhero films. “Why would anyone have me do that,” she quickly replied. “It would be really great if one of the movies I made made a lot of money, but I’m not well suited to make a Marvel movie.
I’m just not interested.” Elsewhere, Vachon dug into some specific titles from her career, including the groundbreaking 1999 drama Boys Don’t Cry, which she said originally was set under a different name. “The original title was Take It Like A Man and a few months before when the movie was in post-production, we got a cease and desist letter.
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