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Chip & Joanna Gaines’ Magnolia Network To Launch Slate On App & Discovery+ First, DIY Takeover To Follow

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deadline.com
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It’s a sign of the times — Chip and Joanna Gaines’ Magnolia joint venture with Discovery will make its debut on digital ahead of its linear launch.Originally, Magnolia Network was supposed to take over Discovery’s DIY Network on Oct.

4 2020 after a rebrand, followed by a launch of a direct-to-consumer product at a later date. When the coronavirus pandemic hit and shut down all Hollywood production, the launch of the linear network was delayed.

Meanwhile, Discovery launched their SVOD platform Discovery+ last month as the pandemic accelerated traditional media companies’ shift to streaming as a leading distribution method.The Magnolia brand has been a key — and growing — part of the Discovery+ lineup with previews of many of its original

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