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Joanna Gaines

Chip Gaines

Magnolia Network

Elaine Low-Senior

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Chip and Joanna Gaines’ Magnolia Network Sets July Digital Debut; Linear Launch Pushed to 2022 (EXCLUSIVE)

11.02.2021 - 21:56

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variety.com

variety.com:

Elaine Low Senior TV WriterFor viewers wondering when they can immerse themselves in a soothing loop of shiplap, farm-to-table food and rosy-cheeked gardeners harvesting flowers in the country, Chip and Joanna Gaines’ joint venture with Discovery, Magnolia Network, has finally gotten a new launch date after delaying an October start.

But in the wake of the pandemic, that revised plan marks an inversion of the old one, with Magnolia to launch digitally first on Discovery Plus on July 15 and a rebrand the linear DIY network now coming in January 2022, Variety has learned exclusively.“Basically, COVID hit, and we quickly assessed and realized we were actually okay for Oct.