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China’s iQIYI Hires Netflix Executive Kuek Yu-Chuang For Asia Expansion Role

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Patrick Frater Asia Bureau ChiefChinese streaming giant iQIYI has hired Singaporean executive Kuek Yu-Chuang as VP of international business.

He was previously MD for Asia Pacific at Netflix.Reporting to Yang Xianghua, iQIYI’s president of overseas business, Kuek will oversee strategic planning, market development and public affairs in company’s global expansion.Kuek studied at Peking University and later obtained post-graduate degrees from Harvard and INSEAD.

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