Channing Tatum’s Free Association Launches FA Live With ‘Step Up’ Dance Show In Partnership With Lionsgate

deadline.com:

Channing Tatum’s production company Free Association is staring a new division, FA Live, which will focus exclusively on creating, producing and distributing live entertainment.FA Live’s first project will be teaming with Lionsgate on a high concept dance show inspired by the studio’s global dance franchise Step Up, which spanned five movies grossing over $650M WW and a hit streaming series, Step Up: Highwater, now in its third season on Starz.The announcement comes in the wake of multiple versions of the Magic Mike Live show and Tatum’s sleeper success, Dog, which he stars in and co-directed.Free Association principal, Peter Kiernan, will lead FA Live as CEO with Tatum and Reid Carolin serving as Chief Creative Officers.

Current Magic Mike Live Worldwide Executive Producer Vincent Marini has been tapped as COO/President of Production. Magic Mike franchise choreographers Alison Faulk and Luke Broadlick will serve as Directors of Dance with live industry veteran Don Gilmore serving as Head of Physical Production.Similar to the interconnected, branded storytelling built around the Magic Mike franchise, FA Live will seek to extend stories and experiences in all of their live projects.

The new live show will introduce an entirely new creative narrative to the Step Up series and center around the foundational power of dance to transform lives and the world around us.With a mid-2023 debut planned, the new family-friendly dance show will be presented in an immersive, custom-built venue.

The live show will also include the launch of a dance academy, which will provide young people of all abilities an opportunity to learn from cutting-edge choreographers.“After building out five productions of Magic Mike Live on three continents