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Cannes Lions: Global Fandoms Are Finally Within Reach — It’s on Every Business to Seize Them

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Maggy Chan Guest Contributor As advertising market Cannes Lions kicks off, NBCUniversal’s managing director and executive VP of global advertising and partnerships, Maggy Chan, talks about the importance of creating global partnerships.

This coming month, children all over the world will be released from school for the summer, and eventually lodge an age-old complaint: “I’m bored.” I know this one well.

Summer travel was at the bottom of my parents’ budget list, which meant I found my own entertainment—pre-programmed, on the television.

My sisters and I grew up in France, with two parents from Mauritius, East Africa. Just like our parents encouraged us to try every new food, I developed an after-school TV palette for all cultures.

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