California Passes Law Requiring Consent for AI Digital Replicas of Dead Performers
variety.comCynthia Littleton Business Editor The California state Senate has passed a law that requires consent for the use of dead performers’ likenesses for AI-created digital replicas.
SAG-AFTRA has been among the organizations championing the legislation as a means of helping the estates of deceased performers maintain some control over AI-created fakes and replicas of famous figures.
The union was quick to herald the passage of AB 1836 in a statement after the Senate moved on the bill in an unusual Saturday session.
The passage of AB 1836, which now awaits the signature of Gov. Gavin Newsom, comes four days after the state Senate passed AB 2602, which toughens the consent requirements for the use of AI to replicate living performers. RELATED CONTENT: SAG-AFTRA Wins Passage of California Bill to Limit AI Replicas “For those who would use the digital replicas of deceased performers in films, TV shows, videogames, audiobooks, sound recordings and more, without first getting the consent of those performers’ estates, the California Senate just said NO,” SAG-AFTRA said in a statement. “AB 1836 is another win in SAG-AFTRA’s ongoing strategy of enhancing performer protections in a world of generative artificial intelligence.
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