Jennifer Maas TV Business WriterCAA’s strategic consulting service CAA Social Impact has struck a partnership with global sustainability company Aspiration to provide sustainability services, carbon reduction services and customer-centric climate impact solutions to corporate, sports and entertainment industry brands, Variety has learned exclusively.Per the companies, “CAA Social Impact and Aspiration recognize the importance of sustainability as a winning business strategy and the opportunity for sports and entertainment to play a critical role in influencing culture, to build public will for solutions in the face of a deepening climate crisis.”With an increase in companies’ awareness and focus on their sustainability efforts, “the partnership enables CAA Social Impact and Aspiration to combine their expertise and resources to develop sustainability and carbon mitigation strategies for leading brands and organizations.” Additionally, Aspiration is working closing with CAA on its own carbon reduction efforts.
Run by Aubree Curtis and Judee Ann Williams, CAA Social Impact has led philanthropic work for companies including KPMG, Walmart, PGA TOUR, Continental (Germany), Volvo (UK), and AppHarvest, and helped shape strategies for organizations including The Bill & Melinda Gates Foundation and Alzheimer’s Association.“Businesses urgently need clear and comprehensive solutions to curb their emissions and improve their impact on the planet,” Curtis said.
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