Former Amazon Video Exec Soumya Sriraman to Lead Streaming for QVC, HSN
Todd Spangler NY Digital Editor Soumya Sriraman, most recently head of Amazon’s Prime Video Channels, has been hired by Qurate Retail Group, the parent company of QVC and HSN, as president of streaming. In the newly created role at the John Malone-controlled company, Sriraman will lead Qurate Retail’s streaming commerce business, which includes the QVC+ and HSN+ streaming services and QVC’s and HSN’s expanding presence on digital livestreaming TV. Sriraman joins the company effective Sept. 7, reporting to Mary Campbell, president of vCommerce Ventures (the business unit that operates the company’s streaming service). Sriraman spent two years leading Amazon’s Prime Video Channels in the U.S. and exited the role this summer, as first reported by Variety. She was in charge of the business that sells add-on subscription services for Paramount+, Discovery+, Starz, PBS and others to Amazon Prime members. Prior to Amazon, Sriraman was the founding CEO and president of streaming service BritBox, formed by the BBC and ITV. Before that she served was EVP of franchise and digital enterprises at BBC Studios and held senior positions at Tartan, Vivendi Universal, Warner Bros. and Universal Studios.