Starz series BMF Season 3 continues on a roll, delivering 5.1 million multiplatform viewers on its premiere weekend. The third season premiered on Friday, March 1, achieving a series high in audience and growing season over season by 25%.
The new season of the family drama also launched as the highest-rated among Black households on cable across its premiere weekend.
BMF continues the story of brothers Demetrius “Big Meech” Flenory and Terry “Southwest T” Flenory, who rose through the illegal drug trade from the depths of poverty in Detroit to the heights of fame and fortune across America.
In Season 3, Meech moves to Atlanta to expand their empire, facing rival crews and crossing paths with burgeoning hip-hop legends, while Terry holds down the fort in Detroit, facing formidable rivals, old and new.
Read more on deadline.com
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