Blur’s Alex James has launched a new ‘Britpop’ sparkling wine
nme.comBlur bassist Alex James has launched his own brand of ‘Britpop’ sparkling wine.The musician and professional cheesemaker announced the news of his latest venture on social media yesterday (August 2) – sharing a clip of himself on Twitter (X), showcasing the finished product.“Britpop sparkling wine.
Perfect for the good times,” James began in the clip. “Great at lunchtime, great at dinner time, great at breakfast time.“Great at the Great British summertime,” he added, jokingly referencing the grey skies and rain in the background.”The bassist continued: “Lovely straight-up or you can try pouring it over ice if it’s sunny… ‘en piscine’ as they say in France (in the swimming pool).
I’ll drink to that. Cheers.”The sparkling wine – labelled as ‘Britpop Brut by Alex James’ – is available on August 12 exclusively to Laithwaites, and is priced at £25 per bottle.
It is also listed as a dry, chardonnay-based blend made in the UK.The new wine also joins another launch as part of James’ ‘Britpop’ range, as individual bottles of his own cider are also available on the website – made in the UK and available for £1.65 per bottle.
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