‘Beetlejuice Beetlejuice’: The Juice Is Loose With $12M In Previews – Box Office
deadline.comEXCLUSIVE: The long-awaited sequel to the Tim Burton-directed, Michael Keaton starring movie has racked up some $12M in both Wednesday and Thursday night previews; a very good number.
While apples to oranges in terms of when the preview cash was made, Beetlejuice Beetlejuice‘s pre Friday dough is not far from the $13.5M racked up by 2017’s It, which went on to hold the opening record for September at $123.4M, and it’s ahead of the $10.5M previews made by It: Chapter Two in 2019 which holds the second highest opening for September with $91M.
Tonight’s figures are according to sources. Beetlejuice Beetlejuice previews are currently in line with Dune: Part Two‘s $12M, which included $4.5M from an Imax preshow program.
That Denis Villeneuve directed movie went on to open to $82.5M. Here’s the difference: Beetlejuice Beetlejuice skews very female, while Dune: Part Two leaned mostly males at 65%.
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