Nick Vivarelli International Correspondent Sony Music Entertainment Middle East and Kuwait-based music studio and video production company Ghmza have forged a partnership to produce music and promote emerging pop artists from the Gulf Cooperation Council and across the Middle East.
Under the deal, popular actor and Arabic pop singer Bader Al Shuaibi, and Kuwaiti singer, songwriter and television personality Bashar al-Shatti will be the first two artists to work with Sony Music in the Gulf region.
A pioneer in the genre known as Khaleeji pop reinvention – the term Khaleeji refers to nationals of six states: Saudi Arabia, Kuwait, Qatar, Bahrain, the U.A.E.
and Oman – Bader Al Shuaibi has over one billion audio and video streams and three million social media followers, according to a Sony Music statement.
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