‘Avatar: The Way Of Water’ Most Want To See Pic For Gen Z This Holiday; Moviegoing A Top Three Activity For Demo – Fandango Study
deadline.comThe 18-24 demographic has been a cornerstone to the domestic box office as it resurges from the pandemic, and that Gen Z crowd plans to go this holiday season according to a recent Fandango survey of 1,000 participants.
Of those polled, 96% identified moviegoing as a favorite way to spend time outside of their home, while 94% added they were happy with their cinema visits over the past year.
Nearly half of the Gen Z adults surveyed enjoyed at least four or more films on the big screen this year, with 78% claiming they’re seeing more movies in theaters than they did before the pandemic, showing an uptick in consumer satisfaction.
Other key takeaways from Fandango’s study include: The study also learned that Gen Z adult moviegoers are also more likely to go to the movies with a group of friends or family than before the pandemic.
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