Angelina Jolie Deal Dissected By Fremantle Bosses Jennifer Mullin & Andrea Scrosati – Mipcom Cannes

deadline.com:

Fremantle bosses Jennifer Mullin and Andrea Scrosati have dissected the Angelina Jolie deal that is seeing the Oscar winner produce films, TV and docs over the next three years, with Scroasti saying “it was a bit of a risk in the initial phase.” Delivering a rare keynote together at Mipcom Cannes, the CEO and Group COO said Jolie had been courted by several suitors when they were first meeting with her last year. “She was looking for a producing partner and had plenty of opportunity with others,” said Mullin. “We met a couple of times when we were in the throes of COVID all over Zoom.

She wants to tell ambitious and impactful stories and we can hit all the right notes and tones.” Mullin added that Fremantle can “offer her the most flexibility,” while Scrosasti stressed the agnostic nature of the deal compared with streamer ‘golden handcuffs’ deals. “With us, talent know we will focus on their projects and then together we will find the right home,” Scrosati went on to say. “Thjis means a bit of risk in the initial phase but I think this is the best job for a producer.” Oscar-winning Girl, Interrupted, Mr & Mrs Smith and Changeling actress Jolie, who is a Special Envoy for the UN refugee agency, will produce, direct or star in film, TV drama and docs on a case-by-case basis as she seeks to tell stories that are sophisticated, powerful and internationally focused, including local language projects.

The first to emerge from the project will be an adaptation of Alessandro Baricco’s international bestseller Without Blood, which went into production a week after the deal was struck.

In a wide-ranging Mipcom panel, the pair said they are on track to hit the ambitious €3B revenue targets set by parent RTL Group by 2025,