Brent Lang Executive Editor of Film and MediaAMC Theatres has reversed course and will require all of its guests to wear masks when it reopens.
The about-face comes after AMC chief Aram Aron ignited a deluge of criticism and controversy when he told Variety that mask-wearing would be encouraged but not mandated in states where it was not a requirement. “We did not want to be drawn into a political controversy,” Aron told Variety. “We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary.
We think that the vast majority of AMC guests will be wearing masks. When I go to an AMC feature, I will certainly be wearing a mask and leading by example.”Aron’s comments came as AMC.
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