All3Media Sale Saga Ends With RedBird IMI Confirming Acquisition Of ‘The Traitors’ Maker For $1.45B
deadline.comThe All3Media sale saga has drawn to a close after almost a year with RedBird IMI confirming the acquisition of The Traitors superindie from Warner Bros.
Discovery and Liberty Global for £1.15B ($1.45B). Jeff Zucker and Gerry Cardinale‘s RedBird IMI takes control of a 50-label outfit with production entities across the world that owns the likes of Fleabag maker Two Brothers Pictures, Traitors producer Studio Lambert and 1917’s Neal Street.
The deal will complete in Q2 or Q3 of this year subject to regulatory approvals. All3Media CEO Jane Turton and COO Sara Geater will continue to lead the company, RedBird said. “All3Media is one of the world’s great content companies, and this gives us an incredible platform to continue to grow our expanding portfolio,” Zucker said. “The demand for new shows and ongoing existing series, both scripted and unscripted, makes All3 a perfect fit for us.” Turton added: “Joining forces with Jeff and the RedBird IMI team is an exciting next step for us as we continue to build All3Media.
Our strategy remains to work with the world’s best talent, developing and producing high quality, popular programmes and RedBird IMI’s support and investment will be key in helping us deliver this.
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