Aldi follows Boots and Asda in renaming 'feminine hygiene' aisle
manchestereveningnews.co.ukBudget supermarket Aldi has followed the lead of Asda and Boots in renaming one of their store aisles. In March, shoppers praised supermarket Asda when it changed the name of their ‘feminie hygiene’ aisle to period products , with Boots following a month later.
Aldi is updating the signage in its stores for items such as tampons, towels and panty liners to now refer to them as ‘period products’ rather than 'feminine hygiene' products.
The aisle name change will be welcomed by campaigners, as the word 'hygiene' implies that periods are unhygienic, adding to negative stigma that surrounds menstruating. READ MORE: The UK’s fifth-largest supermarket is rolling out the new signage across all its stores, and the website has also been updated to reflect the change.
The move to the more inclusive name will mean that people who have periods, but don’t necessarily identify as female, such as trans men, will feel more comfortable shopping in the section.
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