Emiliano Granada Having already topped its pre-pandemic heights, the massive attendance at this year’s Annecy edition is indicative of the flourishing post-pandemic boom that the whole audiovisual industry is feeling.Amidst this promising landscape, Colombian animation has made a strong appearance in both Annecy’s Official Selection and its MIFA market alongside an event presented by BAM – the Bogotá Audiovisual Market – where five projects targeting kids 3-11 were pitched.Colombia’s presence is the result of an exponential growth in the animation sector that by 2019 was globally exporting projects valued at $100,000 and which rounded off 2021 with that figure at $3.5 million.Reasons for exponential growth cut several ways; Colombia’s tax rebate; a growing generation of artists with a firm hold on the technical aspects of animation’s pipeline structure; and the ever-growing presence of international companies.
Launched in 2003, but built upon since then, Colombian film incentives have made the country a model for Latin America. In particular, the CINA – Certificado de Inversión Audiovisual – which offers a 35% rebate on investment made by an international production.
Since its creation in 2020, CINA has already backed a grand total of 57 projects and 35 productions for a total of 92 projects.
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