Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Welcome to the ‘Taylor Swift Economy’: Swifties spur boom in global concert tourism
nypost.coma second chance to secure tickets and a once-in-a-lifetime summer vacation abroad.Even within the US, desperate devotees have trekked across state lines to see their favorite artist perform the sensational three-hour show, creating an explosion in concert tourism.Welcome to “The Taylor Swift Economy.”“Every weekend, the city that she visits releases the data around hotel occupancies and just the amount of money generated for each local economy — and it’s in the millions,” Callie Cox, a financial analyst for investment company eToro, told The Post. “Taylor Swift, if you take a step back, is selling out stadiums for multiple nights in a row, booking out hotels in every city that she goes to, and commanding an obscene price for tickets,” she continued.In Pittsburgh, an estimated 24,000 hotel rooms were booked at “premium” prices by Swifties making the Eras Tour pilgrimage this month for the record-breaking show, while tourists drummed up more traffic than usual for local businesses, from parking garages to restaurants.Not to mention, fans are shelling out top-dollar for themed outfits to humble brag on social media.In fact, compared to that of a Steelers game, Pittsburgh Swift fans “generated 20% or 25% more in revenue” and record-breaking food sales for local hotspots.Dan Fleetwood, the president of QuestionPro Research and Insights, said that the economic impact of Swift is larger than dozens of countries, as the Eras Tour is estimated to generate $5 billion alone.“If Taylor Swift were an economy, she’d be bigger than 50 countries; if she was a corporation, her Net Promoter Score would make her the fourth most admired brand, and her loyalty numbers mimic those of subjects to a royal crown,” he said in a statement.
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