Andrew Hampp Now that more than 130 million Americans have received at least one dose of the COVID-19 vaccine, demand for travel and travel-based experiences is rebounding quickly.
And in much the same way that John Sebastian’s “Welcome Back” became the de facto theme song for the first wave of business reopenings last summer, the “return to normal” will spark a whole influx of repurposed pop anthems in commercials over the coming months.One of the first major entrants for this latest phase is vacation rental brand Vrbo’s “After a Long Wait,” a series of ads about the family gatherings that will finally be taking place amid indefinite COVID delays: from a post-pandemic wedding and a couple finally meeting their 7-month-old grandchild to.
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