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WarnerMedia and NBCUniversal Should Be Merged, Analyst Argues

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"It is time for both AT&T and Comcast to abandon the fool’s gold of vertical integration of content and distribution and merge NBCUniversal with WarnerMedia," LightShedPartners analyst Richard Greenfield argued on Thursday. "In today’s media world, we believe focused scale is the only way to be both large enough and nimble enough to embrace technological change and carve a meaningful space in a tech platform-dominated landscape," he explained in a report. "Abandoning grandiose plans and empire-building is a tough psychological hump to overcome.

However, it would be a wildly accretive outcome for investors. It is easy to say that we can do this in two years, five years, etc.

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