Warner Bros. Discovery Launches Global Division For Experiences, Theme Parks, Studio Tours, More

deadline.com:

Warner Bros. Discovery announced a new global structure for the company’s worldwide studio tours, retail destinations, touring exhibitions, and all location-based experiences, bringing together the existing licensed entertainment and owned and operated teams into a single worldwide division called Warner Bros.

Discovery Global Experiences. The new organization led by Simon Robinson, chief operating officer of WBD Studios, will be charged with strategically expanding the company’s fan facing experiences and pursuing new businesses that capitalize on IP like those with Universal Destinations & Experiences and Miral, and operated businesses including Warner Bros.

Studio Tours in London, Hollywood, and Tokyo. “WBD has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more,” said Bruce Campbell, chief revenue and strategy officer. “Bringing these two teams together under one roof gives us an opportunity to leverage and coordinate the talent and resources across all of our experiential businesses to better delight our consumers through offering even more truly authentic and engaging in-person experiences and events in every market.” Specifically, WBD Global Experiences combines the company’s existing global themed entertainment licensing group, and the Studio Tours & Retail owned and operated businesses into a new cohesive and unified division.

The new team will develop and execute on global strategies that offer partners the right mix of both models, putting WBD in a position to drive growth worldwide in the creation, development, licensing and operating of location-based entertainment inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of