Brian Steinberg Senior TV EditorViacomCBS and Charter Communications, one of the nation’s biggest cable distributors, have struck a new multi-year distribution agreement that calls for licensing ViacomCBS’ suite of streaming services as part of the deal.
ViacomCBS’ streaming brands include Paramount+, Pluto TV, BET+ and Noggin.ViacomCBS and Charter also will expand their existing collaboration around addressable media and advanced advertising as part of the pact, the two companies said.“We are pleased to have reached a new deal to deliver ViacomCBS’ expansive portfolio of popular brands and premium programming for Spectrum audiences to enjoy, plus greater choice in how they consume our content,” said Ray Hopkins, president of U.S..
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