Brian Steinberg Senior TV EditorDuring a year when the TV industry is worried about how many viewers will return to watch ABC’s annual Oscars broadcast, Verizon will definitely return to advertise during it.The telecommunications giant will sponsor the ceremony for the fourth consecutive year, and not just with TV commercials.
Verizon will make available three different “5G portals” that viewers can seek out via social media and their mobile devices that will give them behind-the-scenes access to the red carpet; the press area where winners and presenters talk to the media; and, for a smaller set, an engraving station where winners get to put their name on their award.“This is something that viewers usually don’t see,” said Andrew.
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