Amazon’s Ukonwa Ojo Talks Entertainment Marketing Amid the Pandemic
Ethan Shanfeld “People just wanted an escape from all the traumatic issues that were happening in the world,” said Ukonwa Ojo, chief marketing officer at Amazon Studios and Prime Video. “I found it a privilege to be that escape.”At the Variety Entertainment Marketing Summit, presented by Deloitte, editor-in-chief Claudia Eller sat down virtually with Ojo to discuss her pivot from consumer marketing to entertainment and what the entertainment industry will look like post-pandemic.Ojo, who previously worked at MAC Cosmetics, decided to make the shift to entertainment because she viewed Amazon as a huge company that still had a lot of momentum.“I love a lot of the parallels between beauty and entertainment,” Ojo said.