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Variety Streaming Room: Industry Execs to Explore How Surging Viewership Is Redefining TV Strategies

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By Klaritza Rico The Variety Streaming Room is hosting a conversation with TV executives on June 4 to explore how surging viewership is forcing the industry to rewrite its strategies for advertising, measurement and overall best practices.

Variety’s Todd Spangler will moderate the conversation that includes panelists Mark Egan, the West Coast managing director at MediaCom, and Jay Prasad, chief strategy officer at LiveRamp TV, with more to be announced. “We are excited to partner with Variety

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