UCLA Hollywood Diversity Report Finds Women & POC Drive Viewer Ratings For Top Streaming Films

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The UCLA Hollywood Diversity Report, now in its 11th year, provides annual in-depth analyses of the industry — behind and in front of the camera — as well as comprehensive breakdowns of the audiences and what they’re watching in the theaters and at home.

Earlier this year, researchers for the Hollywood Diversity Report found that women and people of color drove box office numbers and were more in tune with what makes a movie a global success.

Their impact extends beyond the theaters: Women and people of color also led the charge for higher ratings at home, according to the second part of the latest film report, which focuses on the top streaming releases of 2023. Key Takeaways include:Women made up the majority of viewers for nine of the top 10 streaming films of 2023, while households of color were also overrepresented as viewers for nine of the top 10.Among creators, women and people of color still find more opportunities in streaming than in theatrical productions but continue to face limited resources as white male directors helm the few high-budget projects.Women reached proportionate representation as leads in films but were most likely to star in films with smaller budgets and continue to lag in terms of overall cast.People of color remain underrepresented behind the camera, but they reached proportionate representation in terms of total cast on screen and their largest share of film leads for the first time in the report series.

In 2023, women and people of color were drawn to streaming film releases in a big way. For nine of the top 10 releases and 17 of the top 20 ranked by household ratings, women represented the majority of viewers.