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Ubisoft plans to brand all first-party games as “Ubisoft Originals”

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Ubisoft has announced plans to brand all of its first-party games as “Ubisoft Originals” with immediate effect.The video game developer confirmed in a statement to Eurogamer that the label will be featured on its future in-house titles. “Moving forward ‘The Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers,” said a Ubisoft spokesperson.The branding first appeared last week when the company revealed The Division: Heartland, the latest instalment in the long-running series of Tom Clancy’s games.

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