Fox Corp.’s Tubi had 3.6 billion hours streamed in 2021, a 40% increase over 2020, as overall viewing migrates from subscription to free and ad-supported services.That’s one of the main findings in an annual report released by Tubi and highlighted by Fox executives during the company’s fiscal second-quarter earnings call.
Fox reported a 9% uptick in revenue during the quarter, to $4.4 billion.Growth in the company’s library, now at 41,000 film and TV titles, helped propel view time, CEO Lachlan Murdoch said. “While some companies are focused on multi-billion-dollar content investments in search of subscription streaming growth, Tubi continues its unrelenting focus on advertising video-on-demand with a strategic, measured investment approach,” Murdoch said during a conference call with Wall Street analysts.According to the Tubi report, which relied on data from research firm MarketCast, SVOD audiences grew by 8% in 2021, while AVOD increased by 16%.
Ad revenue tells an even more slanted tale, with connected TV and OTT revenue climbing 34% last year, compared with a 7% gain for national broadcast and cable.Beyond the continued expansion of Tubi, which Fox bought for $440 million in 2020, the category has seen considerable investment of late.
In the past two years, NBCUniversal has rolled out Peacock, Discovery launched Discovery+ and ViacomCBS rebranded and expanded Paramount+.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.