Pooch loving celebs Trevor Noah, Chris Evans, NFL star Odell Beckham Jr. and CAA co-founder Michael Ovitz are among the latest high-profile investors in Jinx, a “clean-label dog nutrition brand designed to meet the needs of the modern dog.”The Los Angeles company that launched early last year just raised $28 million in a Series A funding round led by investment advisory firm The Merchant Club, cash to expand its product portfolio and move from direct-to-consumer into brick and mortar retailers early next year.Hollywood players do invest in passion projects but Jinx has a particularly heavy hitting roster.
Will Smith, Halsey, Nas, Michael Strahan, Zachary Quinto and Lily Singh were part of a seed funding round that raised $3.75M in the fall
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