Licensing giant IMG has been tapped by Super Bowl champion Tom Brady and business partner Alex Guerrero to extend the global reach of TB12, their global health and wellness company.
The agreement with IMG, a subsidiary of Endeavor, will expand TB12's traditional retail and ecommerce presence as its products help consumers recover from injury, or prevent injury. "We are excited to collaborate with Alex, Tom and the TB12 team on an expanded set of branded nutritional products, fitness equipment, digital innovations and retail partnerships that will introduce their philosophy to new audiences around the world in an accessible and authentic way," Bruno Maglione, president of licensing at IMG, said in a statement.
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