More than half a million viewers tuned into Billboard Argentina's YouTube channel Thursday (July 9) for the "Argentina en la Casa" Online Festival, organized to help the country's music industry workers.
Supported by coverage by Radio Nacional Rock, public TV and a Much Music special, the online gathering featured performances by more than 300 artists from all over the country, who were presented by journalists, radio and TV hosts, and other influencers.
The 30-hour live stream was trending in the top spot on both the country's YouTube and Twitter during the broadcast, thanks to local DJs Fiesta Bresh, Fer Palacio, JMP, Chapa & Castelo, and Coneja China.
Read more on billboard.com
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