Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.What started as a mission to create the right skincare for herself transformed into the world’s largest skincare database and a new cult skincare brand.For years, Proven co-founder Ming Zhao hunted for the right skincare routine, but nothing worked.
In fact, there wasn’t evidence behind the claims the products made at all. Every skincare product that Zhao tried promised miracles, touted fancy ingredients and charged prices that were unaffordable — and yet none produced results.
That’s why when Zhao met her computational physics co-founder, Dr. Amy Yuan, they worked to analyze over 8 million consumer testimonials, more than 100,000
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