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Scott Rosenberg performer pandemic president Scott Rosenberg

The Streaming Future Is Now

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variety.com
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Stephanie Prange Fueled by the pandemic, the switch to streaming is accelerating — and there is no going back.Streaming services were already gaining traction before most of America found itself stuck at home.

Now, though, cord cutting and the switch to streaming are accelerating.“Every major media company understands that the future of television is 100% streamed,” says Scott Rosenberg, Roku’s senior vice president and general manager for platform business. “It is a trend that started before the pandemic, and the pandemic has really acted to just accelerate and cement the trend.”Rosenberg spoke as part of the PwC’s new video series, “Pulling the Future Forward.”Roku is one of the companies at the center of the streaming revolution.

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