The Podcast Show Sneak Peek: Politics, IP and James Corden on the Menu at London Audio Fair
variety.comK.J. Yossman With hit dramas including “The Shrink Next Door” and “WeCrashed” having been based on podcasts in recent years, the format has become increasingly popular for screen adaptation.
It’s something Jason Carter, director of The Podcast Show, knows well. Carter, who was head of events at the BBC before he launched the annual market and convention (now in its third year), points to “the incredible value in developing IP” and not just for adaptation. “Different to traditional broadcasting, where you might come in as a presenter and be paid to host a radio show, you’ve got an opportunity to create your own IP and that IP can be rolled out into not just the podcast and the revenue that you might get from the podcast, but it can be rolled out into a live show…books, content, films,” he says of the medium.
It’s a topic that will, naturally, be explored during the show itself, with one panel titled “Creating Valuable IP for TV/Film Adaptation.” Carter launched The Podcast Show, which is set to take place at the Business Design Centre in London on May 22 and 23, after being approached by a number of big brands in the audio space. “[They said] ‘it’s a bit odd that with the growth of podcasting there isn’t a sort of industry get together of scale, bringing the international podcast community together.” The first partners to come on board were BBC Sounds, Amazon and Spotify among others.
Three years on, the event has over 80 over sponsors and exhibitors with industry execs flying in from across the world. Last year 40% of its 10,000 attendees were from outside the U.K., with the majority of those coming from the U.S.
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