I Tried Euphoria Makeup Artist Donni Davy's Glittery New Line
Euphoria's has, without question, become one of the most inspirational forces in the beauty world today—#euphoriamakeup has 1.4 billion views on TikTok, and glitter has become a red carpet and runway mainstay since the show premiered— and starting today, it will be easier than ever to . Launching May 17, the show's head of makeup Donni Davy is finally releasing her own line, . While the brand is much more than a “Euphoria makeup line”—though it's supported by A24, the studio behind the show—its DNA is all over the products, from the glittering eyeliner to self-adhesive rhinestones.While the show doesn't shy away from the , Half Magic is much more fun—the colors are bright, the packaging is decorated with pegasus' and butterflies, and the products have cheeky names like Mouth Cloud.