HBO/Max Chief Casey Bloys Is Against Using AI to Develop Programming, Reveals the One Note He Gave ‘Succession’ Creator on Final Season
Jennifer Maas TV Business Writer HBO and Max chief Casey Bloys thinks AI has no place in the creative process at his brands. “Two things to keep in mind when I say this: One is, remember I grew up in Bethlehem, Pennsylvania, which is Steel Town,” Bloys, the chairman and CEO of HBO and Max content, told Variety co-editor-in-chief Cynthia Littleton during a keynote conversation Wednesday at the Variety TV FYC Fest. “So I am very, very aware of what happens when a company does not think about the future or is not aware of the future. But also, I’ve been at HBO for 19 years and I have never tested a pilot to decide whether to pick it up or not. We just don’t use all of the things other places do, it’s just not something we do. So my take on AI, the idea that AI would be involved in any sort of development or the creative process in the kinds of shows that I do, or we do, at HBO, that’s not something I want to be a part of.