Super Bowl Boosts Streaming Services – Ampere Report
deadline.comAt a time of Hollywood contraction, the streamers’ fierce push into live sports appears to be paying off, according to the latest research from Ampere Analysis.
Ampere examined the SVoDs that hold NFL rights versus those without and found big gains in Q1 2024 related to football coverage and the Super Bowl match-up between the 49ers and the Chiefs.
Paramount+ and Peacock, which both show football, saw the number of U.S. internet users claiming to use their platform grow by 22% and 18% respectively over this period, and this monthly active viewing rose even further among NFL fans, with Paramount+ shooting up 30% and Peacock 28%.
Amazon Prime Video, which also shows football, saw big gains of 59% from the same fanbase, according to the research. Paramount+ has seen the biggest growth in monthly active viewing of all the streaming platforms with NFL rights, driven by the Super Bowl, which reports said had the highest U.S.
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