Selome Hailu After being formed by celebrity chef Gordon Ramsay and Fox Entertainment in 2021, Studio Ramsay Global (SRG) has made its first key executive appointment.
Cyrus Farrokh will serve as senior vice president heading up worldwide strategy and U.S. operations. Farrokh will work with Ramsay as well as Fox Alternative Entertainment (FAE) president Rob Wade and SRG’s chief creative officer Lisa Edwards to oversee business development and global growth strategy.
He will be based in Los Angeles as he builds on the company’s first year of operations, which have included the launch of Fox’s “Next Level Chef as well as a new free ad-supported television channel on Fox’s Tubi, international format sales with ITV in the U.K.
and the upcoming series “Gordon Ramsay’s Food Stars.” Farrokh enters the position after serving as president of distribution at Propagate Content for five years.
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