THR Parent Valence Media Rebrands As MRC
Jill Goldsmith Co-Business EditorValence Media, the film and TV producer and publisher of The Hollywood Reporter, Billboard and Vibe, has announced a rebrand to MRC, formerly Media Rights Capital.Its publishing assets are now part of newly named MRC Media & Info. Other divisions include MRC Film (Lovebirds, Knives Out); MRC Television (Ozark, The Outsider); MRC Non-Fiction (The Sparks Brothers, The Last Rider); MRC Live & Alternative, which houses dick clark productions; and MRC Data.MRC Film’s past titles include Baby Driver Ted, The Adjustment Bureau, Elysium and Babel.