HYBE, Formerly Big Hit Entertainment, Merges With Scooter Braun’s Ithaca Holdings Bringing Together BTS, Justin Bieber, Big Machine (EXCLUSIVE)
Shirley Halperin Executive Editor, MusicHYBE, the company known as Big Hit Entertainment which is home to BTS, the South Korean pop group, has merged with Ithaca Holdings, the company led by SB Projects founder Scooter Braun. In the deal, HYBE will acquire through its HYBE America, its wholly owned subsidiary, a 100% stake in Ithaca Holdings and its properties, which includes SB Projects, whose management clients include Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group.Braun will join the board of HYBE and Scott Borchetta will remain CEO of Big Machine Label Group.