Steve Buscemi Goes Bowling for Michelob Ultra’s Super Bowl Story
variety.comBrian Steinberg Senior TV EditorSteve Buscemi has gone bowling before — but not quite like this.The actor, who played the bothersome kegler Donny Kerabatsos in the 1998 film “The Big Lebowski,” is hanging out at a bowling alley once again, and this time he’s at the center of activity.
In a new series of Super Bowl ads for Anheuser-Busch InBev’s Michelob Ultra, the “Boardwalk Empire” star works at the Superior Bowl, where athletes including Peyton Maning, Serena Williams, Jimmy Butler, Nneka Ogwumike, Brooks Koepka and Alex Morgan hang out and help promote a suite of Ultra products.“I didn’t even try and bowl while I was there,” says Buscemi, who did in fact get bowling lessons for the Coen Brothers’ “Lebowski,” but hasn’t really thrown strikes and spares in a while. “I’m not going to embarrass myself.
I’ll just hang out and do my job.” His assignment, along with the athletes, is to warm Super Bowl viewers to the idea of buying Michelob Ultra, Michelob Ultra Pure Gold and Michelob Ultra Organic Seltzer.Viewers across the country will see spots for at least two of the products.
The 60-second ad with Buscemi, Manning and Williams will appear first, followed later by a a separate ad featuring Koepka picking up a Michelob Ultra Gold Organic Seltzer.
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