Brian Steinberg Senior TV EditorNBC will run dozens of commercials during the Super Bowl for potato chips, cryptocurrency, beer and electric cars.
And it will also run dozens for itself and its parent company.By the time viewers finish watching the network’s broadcast of Super Bowl LVI, they are likely to hear a lot about the return of “Law & Order” and the arrival of new series like “Endgame,” “American Song Contest” and “The Thing About Pam.” There will also be room for talk about NBC comedies; shows on Peacock like “Bel Air”; and offerings from NBC News, and Universal Orlando Resort.There’s good reason to talk up as much as possible.
NBC will spend part of Super Bowl Sunday showing part of the Winter Olympics and will air that before and after its coverage of the Big Game.
And while it will cede most of its commercial inventory to paying advertisers, it will, like other networks keep some chunk of that time to hawk its own wares. “No one is going to leave their couch, and no one is going to take their eyes off of NBC from 8 a.m.
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