“If there are 40,000 releases on Spotify a day, how are you going to stand out?” Currently self-quarantined at his home in Atlanta, Ben Hiott has never been busier.
The 32-year-old is the co-founder of digital marketing agency Get Engaged, which specializes in influencer marketing. Ever since artists began canceling tours and press runs as a result of the pandemic, “We’ve seen a surge in business,” he says. “We’ve become a necessary tactic for marketing music right now.” Founded by Hiott along with Cameron Fordham, 28, and Alex Dermer, 34, the Atlanta-based agency’s music division helps record labels discretely market their music on social media, whether through digital advertising, content creation (such as creating Instagram filters and
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