Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it.
If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation in 2023 were the streamers, such as Apple, who have also realized the necessity of theatrical to eventize their movies.
The financial data pulled together here for Deadline’s Most Valuable Blockbuster Tournament is culled by seasoned and trusted sources. Spider-Man: Across the Spider-VerseSony/Columbia Pictures When it comes to superhero movies sidestepping their demise at the box office, Spider-Man: Across the Universe is Exhibit A.
It was by far the most successful superhero movie of last year, and pristine proof that they’re not dead. As for how to make sure the genre survives, it’s evident: Make movies that are better than the cookie-cutter MCU and DC versions we’ve already seen, and make them significantly different.
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