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Skin Care Products Have Officially Gotten Out of Hand

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www.glamour.com

By All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.At a recent product launch event for a well known brand, I listened as a publicist told me about their newest offering.

She rattled off various clinical stats and ingredients before turning to me, shrugging, and saying—or rather, admitting: “It’s just a moisturizer.”I couldn’t decide if I should thank her for her honesty or send her an invoice for the time I’d wasted.Around the same time, a popular brand announced they were launching a .

I rolled my eyes at the email. Why does this brand—again, not known for skin care—need a face wash? Who asked for this? Certainly not me.These examples speak to a larger problem: The beauty industry has been churning out unnecessary, unexciting products for years.

And with well over 100 skin-care launches so far in 2024, according to , it shows no signs of stopping.“During COVID, there was such an explosion in skin care that a lot of people decided to enter the market,” says , co-founder of skin-care start-up .

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